Customers correctly refer to Ethiopian coffee as "highland coffee." Ethiopia has a distinctive and organic coffee flavor due to its wide variety of coffee varieties, ideal agro-ecological conditions, genotypic coffee farmers, and their traditional practices of growing coffee trees in the shade mixed with leguminous plants and using manure as fertilizer instead of chemicals for pesticides, insecticides, or fungicides. These factors have made Ethiopia appealing to the global coffee market. It offers a wide selection of organic and specialty coffees. Ethiopian coffee has a lot of body and acidity. It is distinguished by a mix of aromas, predominantly citrus, chocolate, pineapple, winey, and peppery, and has an aromatic and sweet flavor.